A collection of visual identity work for a wide range of clients over the past few years. I believe great brands are born from meaningful relationships. My design practice is a collaborative effort that inspires creative thinking at each phase of the brand design process. Additional case studies available upon request.
Brand Design
Case Studies
Do Vitamins Packaging
Siesta Campers Wordmark Logo Refresh
Los Angeles Healthcare Developers
Rooted Restaurant Branding
Happy Chance Identity and Packaging
Strok Golf Wordmark
Caffe Figurati Restaurant Branding
Natural Order Supply
Mr. Bagelman Identity
Spriggy Wordmark
Dip Devices Brand Identity and Packaging Design
Re:Build Manufacturing Brand Identity Design
Crowdz Visual Identity Design
Long Gimmies Golf Logo
“The work Wells produces is pure art. My favorite thing about him though is how relaxed and collaborative he is. He truly wants to hear our goals and goes way above and beyond with everything he does for us.”
Alex Hodora
Rocket Club, Founder
The Design Process
I Believe that Quantity Leads to Quality
When it comes to ideation, I’ve found that quantity leads to quality. The more concepts that we explore, the more informed the final visual solution will be. In the Logo Discovery Phase, traditional methods of drawing by hand allow me to think quickly and iterate even faster.
Why Branding Matters
Branding promises an experience. Branding is your opportunity to make first, second, and third impressions that will drive the behavior of your clients. Your business’s branding is what makes you distinct… and memorable.
When your branding creates a favorable expectation and delivers it every time, your company wins. To be sure, your brand is not just your logo, but an all-encompassing design system created to make people feel emotionally connected to what you are all about. Developing a strong, authentic brand and delivering it consistently is foundational for every successful enterprise.