Happy Chance Identity
Happy Chance — A bright, optimistic cannabis brand built around sustainability and balance.
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An identity and packaging design for Happy Chance, a female-founded and led brand created by chef Katherine Knowlton. Born from a desire for cleaner, more approachable hemp edibles, Happy Chance offers chef-crafted fruit bites made with organic whole ingredients, functional herbs, and solventless hemp rosin—designed to be better for your body and better for the planet.
Client
Happy Chance
Services
Creative Direction
Brand Identity Design
Product Packaging
Year
October
2018
Links
The sitting bear mark was inspired by a small black wooden bear hugging a tree at Happy Chance Farm in North Carolina. A place named by the founder’s grandfather, the mark serves as a warm homage to family, legacy, and the sense of joy that defines Happy Chance.
We partnered with Anastasia Kobernyk, to create a series of delicious fruit mashup illustrations to give the packaging an enticing and delectable look. Product photography by Blake Bronstad.
Concept
Inspired by the precision and elegance of the sport, the logo reflects fluid movement found in a perfect golf swing.
Recognition
The distinctive mark earned industry acclaim, highlighted in the 2018 issue of Communication Arts magazine
“Wells captured my vision for Happy Chance better than I ever could have imagined. Wells' creative curiosity and entrepreneurial ingenuity are contagious. Everything he touches bears the trace of his truly unique style.”
Katherine Knowlton
Happy Chance, Chef and founder
