Cannabis Infused Fruit Bite Edibles
Happy Chance Identity & Packaging
The Project:
An identity and packaging design for Happy Chance: a female-founded & led brand on a mission to bring you our chef-crafted fruit bites that are better-for-you and better-for-the-planet. The sitting bear mark was inspired by a wooden bear sculpture hugging a tree, welcoming you to the founder’s family farm, rightfully named, “Happy Chance”. We partnered with Anastasia Kobernyk, to create a series of delicious fruit mashup illustrations to give the packaging an enticing and delectable look. Product photography by Blake Bronstad.
Services:
Creative Direction
Brand Identity
Marketing Assets
Packaging Design
“Wells captured my vision for Happy Chance better than I ever could have imagined. Wells' creative curiosity and entrepreneurial ingenuity are contagious. Everything he touches bears the trace of his truly unique style.”
— Katherine Knowlton
Happy Chance, Chef and founder
Let’s Talk Packaging Design
Already have project in mind? If you’re looking for a logo design, visual identity, or packaging design, I’d love to chat. Please shoot me a message on the contact page.