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Further branding case studies available upon request. Please provide some information on your project or goals and we’ll move the conversation on from there.

I love designing logos and building elegant brand systems. Shoot me a message using the contact form if you’d like to talk shop, and I’ll get back to you as soon as possible.

 

hello@wellscollins.com
(843) 557-9357

 

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Building Brands that Last

When your branding creates a favorable expectation and delivers it every time, your company wins. To be sure, your visual branding is not just your logo, but a strategic design system created to make people feel emotionally connected to what you are all about. Developing a strong, authentic experience and delivering it consistently is foundational for every successful venture.

View Branding Case Studies

Follow Along

 
Hand-drawn logotype for Shift Natural’s DownShift, a terpene-infused sparkling water designed to help you unwind and feel ready for tomorrow. The dynamic, stair-stepping logo represents the shift into relaxation with each sip. It was a pleasur
An unused concept for a coffee brand I worked on last summer. #coffee #logo #wordmark #logotype #coffeelogo #coffeebrand #logoprocess #sketch #wordmarklogo #logodesigner #type #typedesign #design #behance #dribbble #dribbblers #wellscollins #wells
A throwback to one of my favorites as I organize some work this summer. Wordmark and brand illustrations for Working Relief: a CBD topical solution for parents in the trenches. Working Relief was created to give real mothers and fathers a ritual of r
Finally finding some time to organize and share some new work! Late to post, but here’s a “2024 Year of the Dragon” badge designed for a local Denver restaurant campaign. Swipe down to see the concept sketches that led to the final
Logo Design for Kinetic Trails - a Colorado company founded by a team of industry veterans who specialize in the construction, restoration, and maintenance of soft surface, aggregate, and hard surface trails and pathways. The Kinetic Trails wordmark
Late to post, but 2023 was a hell of a design year for me! Slowly finding time to share new work, but I was thrilled to have a couple logos featured in this year’s Communication Arts 2024 Type Annual. The inooko and tinyspace wordmarks are two
I had a blast working with the talented @eli.hariton to design a new logo/identity for his interior design business, Damn Good Interiors. The Damn Good Interiors wordmark is simple, iconic, and scales down elegantly for small digital applications. T
The way I initially tackle any form of design project is through sketches. Sketching is the best way to think fast, and iterate even faster. It’s all about reps. Here are some of my discovery sketches for a golf brand I recently wrapped up. Ex