Rooted Identity
Rooted Craft American Kitchen — A restaurant identity grounded in craft, quality ingredients, and honest execution
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Rooted Craft American Kitchen is a Colorado-based restaurant focused on elevated American comfort food made with care, intention, and quality ingredients. The concept balances approachability with refinement. Welcoming enough for everyday dining, yet thoughtful in execution and presentation.
The goal of the brand identity was to visually reflect that balance.
Client
Rooted Craft American Kitchen
Services
Creative Direction
Brand Identity Design
Signage
Animation
Year
March
2020
Early sketching focused on a wide range of ideas centered on the notion of “rooting” the brand into the fabric of the local community, reflecting Rooted Craft Kitchen’s pride in a crafted market menu built around high-quality, locally sourced produce from surrounding area farms.
We created a twisted tree mark that is entirely formed from its roots. The whimsical, fairytale-like tree has a strong connection with the earth and plants itself firmly in the center of the community.
Concept
Inspired by the precision and elegance of the sport, the logo reflects fluid movement found in a perfect golf swing.
Recognition
The distinctive mark earned industry acclaim, highlighted in the 2018 issue of Communication Arts magazine
