LAHD Identity
Los Angeles Healthcare Developers — A precise, modern identity that balances jobsite strength with healthcare trust
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Los Angeles Healthcare Developers (LAHD) is a general construction and project management company focused on healthcare facilities and OSHPD-regulated work. In a field where precision, compliance, and trust matter as much as craftsmanship, LAHD needed a visual identity that felt high-end, highly capable, and unmistakably professional.
Client
Los Angeles Healthcare Developers
Services
Creative Direction
Brand Identity Design
Iconography
Year
February
2021
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The centerpiece of the system is a uniquely custom-built LAHD acronym designed to bring together the two sides of the business: construction and healthcare. That contrast is doing real work. The sharp moments give the mark backbone and confidence, while the curves keep it clean, modern, and accessible. The result is a wordmark that feels engineered, not decorated.
In healthcare construction, brand perception is tied to trust. LAHD’s identity communicates a clear message before a single word is read: this team is capable, precise, and credible.
The Acronym
The centerpiece of the system is a uniquely custom-built LAHD acronym designed to bring together the two sides of the business: construction and healthcare.
Visual Langauge
We developed a brand pattern language that adds energy and recognition without clutter.
