Caffe Figurati Identity
Caffè Figurati — A spirited brand identity rooted in Italian café culture, expressive typography, and playful visual systems.
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Caffè Figurati is a Southern Italian–inspired coffee brand offering third-wave coffee traditions with a distinctive flare of new-age brewing. The brand lives at the intersection of heritage and innovation — rooted in classic café culture, yet forward-looking in both process and presentation.
Client
Caffè Figurati
Services
Creative Direction
Brand Identity Design
Interior Design
Iconography
Year
January
2018
Links
The goal of the identity was to visually bridge old and new: honoring the warmth, craftsmanship, and character of traditional Italian signage while speaking fluently to a modern, design-aware audience. The result is a cohesive brand system that feels timeless and current at the same time.
Concept
Modeled after antique Italian café signage. The letterforms reference historic hand-painted signs
Patterns
Inspired by vintage Italian tile work, The brand pattern was created with pieces of the sharp and modern icon system
