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Drag Me

I’m Wells Collins — an award-winning multidisciplinary designer crafting brands with purpose, clarity, and lasting impact.

Quell
Creative Direction
Brand Identity Design

Quell

Do Vitamins
Brand Identity Design
Packaging Design
Product Photography

Do Vitamins

Tinyspace
Creative Direction
Logo Design

Tinyspace

Long Gimmies
Creative Direction
Brand Identity Design
Apparel Design
Iconography

Long Gimmies

Daily Basis
Creative Direction
Brand Identity Design
Packaging
Web Design

Daily Basis

Strok Golf
Creative Direction
Logo Design
Animation
Iconography

Strok Golf

Services

Logo Service ExampleLogo Service ExampleLogo Service ExampleLogo Service Example
A distinctive and adaptable visual mark that captures your brand identity and works seamlessly across every platform.
Wordmarks Service ExampleWordmarks Service ExampleWordmarks Service ExampleWordmarks Service Example
A custom-crafted typographic logo that defines your brand name with clarity, style, and timeless recognition.
Brand Systems Service ExampleBrand Systems Service ExampleBrand Systems Service ExampleBrand Systems Service Example
A unified framework of visuals, guidelines, assets that ensure consistency, scalability, and clarity across every touchpoint.
Typography Service ExampleTypography Service ExampleTypography Service ExampleTypography Service Example
Tailored type solutions that give your brand a unique voice, improving readability and reinforcing your identity everywhere it appears.
Strategy Service ExampleStrategy Service ExampleStrategy Service ExampleStrategy Service Example
A clear brand strategy that defines your positioning, voice, and direction — turning vision into a roadmap for growth.
Packaging Service ExamplePackaging Service ExamplePackaging Service ExamplePackaging Service Example
Impactful packaging design that communicates your brand’s essence, builds trust, and stands out on shelves and in customers’ hands.

Quantity Leads to Quality

When it comes to ideation, l've found that quantity leads to quality. The more concepts that we explore, the more informed the final visual solution will be.
Quantity Leads to Quality
Quantity Leads to Quality
Quantity Leads to Quality
Quantity Leads to Quality
Quantity Leads to Quality
Quantity Leads to Quality
Quantity Leads to Quality
01

Discovery

We dig deep. Your story, your goals, your audience. Everything matters.
We dig deep. Your story, your goals, your audience. Everything matters.
02

Exploration

Pen to paper. Dozens of directions. The best ideas come from quantity.
Pen to paper. Dozens of directions. The best ideas come from quantity.
03

Refinement

Collaboration over ego. We build this together until it's undeniable.
Collaboration over ego. We build this together until it's undeniable.

Behind the Pen

I’m Wells Collins, a brand designer from Denver specializing in custom logos, wordmarks, and identity systems. I’ve worked with over 100 businesses — from coffee shops to fintech — creating brands that are distinctive and built to last.
More About Wells
Wells Collins
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5.0

Wells Collins is a master of his craft. We are lucky to have worked with him. Hopefully more things to come.

Marcus Snyder
Strok Golf, Founder
5.0

Wells’ work has had a clear impact—not only have we seen an increase in sales, but our brand portfolio feels more complete and elevated. When our packaging looks this good, people take us seriously.

Sara VanSplinter
Saugatuck Brewing Co.
5.0

Wells captured my vision for Happy Chance better than I ever could have imagined. Wells' creative curiosity and entrepreneurial ingenuity are contagious. Everything he touches bears the trace of his truly unique style.

Katherine Knowlton
Happy Chance
5.0

Have you ever had a meal prepared for you that was totally new but, somehow, tasted like something your mother made for you when you were a kid? That's what working with Wells is like.

Jon Hunn
Wild Pine
5.0

I've been in e-commerce for a decade, working with many agencies over the years. I can say hands down, Wells is the best and most talented designer I have even had the privilege of working with. I will continue to work with him for many projects to come.

Kevin Lehoe
Yummy Tummies
5.0

We knew Wells was the right choice for our logo refresh. His typography skills are amazing. The logo refresh sits perfectly with our company, and we all wear that logo daily with pride. Thanks for the journey Wells.

Loyd Rozzo
Siesta Campers
5.0

Wells has excellent time management and communication skills. He not only met all of our deadlines but worked to meet our demanding and ever-changing timeline needs with grace while still producing fantastic work.

Rachel Garahan
Metro One

Wells Collins is a master of his craft. We are lucky to have worked with him. Hopefully more things to come.

Marcus Snyder
Strok Golf, Founder

Wells’ work has had a clear impact—not only have we seen an increase in sales, but our brand portfolio feels more complete and elevated. When our packaging looks this good, people take us seriously.

Sara VanSplinter
Saugatuck Brewing Co.

Wells captured my vision for Happy Chance better than I ever could have imagined. Wells' creative curiosity and entrepreneurial ingenuity are contagious. Everything he touches bears the trace of his truly unique style.

Katherine Knowlton
Happy Chance

Have you ever had a meal prepared for you that was totally new but, somehow, tasted like something your mother made for you when you were a kid? That's what working with Wells is like.

Jon Hunn
Wild Pine

I've been in e-commerce for a decade, working with many agencies over the years. I can say hands down, Wells is the best and most talented designer I have even had the privilege of working with. I will continue to work with him for many projects to come.

Kevin Lehoe
Yummy Tummies

We knew Wells was the right choice for our logo refresh. His typography skills are amazing. The logo refresh sits perfectly with our company, and we all wear that logo daily with pride. Thanks for the journey Wells.

Loyd Rozzo
Siesta Campers

Wells has excellent time management and communication skills. He not only met all of our deadlines but worked to meet our demanding and ever-changing timeline needs with grace while still producing fantastic work.

Rachel Garahan
Metro One