Daily Basis Identity
Daily Basis — A thoughtful identity built around daily ritual, hormonal rhythm, and informed support.
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Daily Basis is a women’s health supplement brand focused on supporting hormonal balance through intentional, phase-based nutrition. Rather than offering a quick fix, the brand emphasizes daily consistency and replenishment. The identity was designed to reflect this philosophy with an educational, empowering, and credible approach that avoids common clichés in the women’s wellness space.
Client
Daily Basis
Services
Creative Direction
Brand Identity Design
Packaging
Web Design
Year
April
2024
Links
The Daily Basis logo was created as a direct nod to the daily ritual of taking supplements in support of women’s health. The vertical rhythm and line heights within the logo reference the natural rise and fall found in female hormone level graphs, visually reinforcing the cyclical nature of the product. This connection grounds the brand in biology and routine.
The packaging was designed as a two-part system that reflects the brand’s phase-based approach. We leaned into a palette of deep jewel tones to convey depth, confidence, and care, offering a feminine presence without defaulting to predictable pinks or purples.
Concept
Inspired by the precision and elegance of the sport, the logo reflects fluid movement found in a perfect golf swing.
Recognition
The distinctive mark earned industry acclaim, highlighted in the 2018 issue of Communication Arts magazine
