Lifestyle and Pet Brand Identity Refresh
Inooko
![](https://images.squarespace-cdn.com/content/v1/615099142b534b697dbebfbd/1710957526658-35W2X16XXWGEYPMVZ2NI/inooko-web-cs-1.jpg)
The Project
A refresh to the French pet and lifestyle brand, inooko. The name “inooko” is the combination of “inu” and “neko” which means “dog” and “cat” in Japanese. We explored a wide range of hand-lettered styles and aimed to incorporate a subtle nod to the pets we love. The final playful wordmark can be reduced to the minimal pet icon to allow for responsive applications. We also reimagined a color palette filled with warmth and personality.
![inooko-web-cs-2-2.jpg](https://images.squarespace-cdn.com/content/v1/615099142b534b697dbebfbd/1d1b59d9-a9ee-4db2-b17b-466897e6b99e/inooko-web-cs-2-2.jpg)
![inooko-web-cs-3.jpg](https://images.squarespace-cdn.com/content/v1/615099142b534b697dbebfbd/b54a57ce-8257-4ba4-a09f-564a0c77dcb1/inooko-web-cs-3.jpg)
![inooko-web-cs-4-2.jpg](https://images.squarespace-cdn.com/content/v1/615099142b534b697dbebfbd/81071150-24fb-47c6-be34-9bfc96cf3620/inooko-web-cs-4-2.jpg)
![inooko-web-cs-5.jpg](https://images.squarespace-cdn.com/content/v1/615099142b534b697dbebfbd/86402cf9-2287-410b-8227-1ee390730653/inooko-web-cs-5.jpg)
![inooko-web-cs-6.jpg](https://images.squarespace-cdn.com/content/v1/615099142b534b697dbebfbd/645c84cf-02f6-4659-9f77-d851a8373279/inooko-web-cs-6.jpg)
![inooko-web-cs-7.jpg](https://images.squarespace-cdn.com/content/v1/615099142b534b697dbebfbd/94283853-5c7f-4fe2-9c44-046705fd4fec/inooko-web-cs-7.jpg)
Are you in need of a
Wordmark Logo Design?
Whether you are looking to create a new wordmark logo, custom logotype, refresh an existing mark, or just shoot the breeze, I would love to talk success with you!