About Wells

A brand is built by the experiences and feelings your clients have with your company. Our responsibility is to learn your company inside and out to discover what makes you unique. We then boil down our findings down to a concise identity that speaks to your brand’s mission and resonates with your audience. We create a logo with the full brand picture in mind and design a system that gives a consistent feel across all of your touchpoints.

Brand Identity Case Studies

Product packaging, most simply, refers to the process of designing, evaluating, and producing packages for products. We use our knowledge of brand building to create beautiful product packaging design that combines not only your company’s objectives, but also speaks to your audience’s needs. Great packaging design will be eye-catching, visually pleasing, and memorable, while aligning with the product inside.

Your website is the front door to your company. Once people hear your name, the next place they’ll look to learn more is your website. We craft meaningful web experiences with thoughtful UX and stunning UI design. Our projects have ranged from networking platforms to e-commerce stores. Similar to our branding process, we feel it’s imperative to know your goals and objectives to ensure a successful launch and maintained success.

I love to design all styles of logos, but I’ve found that my specialty is wordmark logo design. The "word mark", is the brand name styled as a logo. The advantage of this is obvious - it immediately associates a business name with the visual identity and does not leave much room for brand confusion. Creating the letters from scratch with subtle identifiers allows the type to stand alone as a symbol for the brand.

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A refresh to your current logo helps to revitalize your brand and keeps the visual equity you've worked hard to build. Small details can make or break a logo. It's important for your logo to evolve along with your company. After a thorough review, we work closely with you to refine the mark while retaining your brand's ethos. “The details are not the details, they make the design” - Charles Eames

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With the retail landscape shifting away from brick and mortar and more to online e-commerce sales, great product photography is essential to sell products. Quality studio photography gives buyers confidence and a clear picture of what they're buying. I work with brands to create vibrant visual content for social media, e-commerce stores, and amazon+ product pages.